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The brief introduction of the company

  The Guangdong Zhanjiang Household Electric Appliances Industrial Co.Ltd was established in 1976 and it is the branch company of China Hongpai Enterprise Group. After dozens of years’ development, it has developed into a large multi-trade, extroverted modern large private enterprise group with its business in the field of home appliance, electronics, vintage, colored metal, and machinery manufacture. Its headquarters is located in Zhanjiang city which turns out to be the China rice cooker production base and a beautiful tropical coastal city.

Centuries-old history & excellent achievements
Guangdong Zhanjiang Household Electric industry Co., Ltd has led the production and sales quantity in this field since we made the first set of simple electric rice cooker in 1976.“Zhanjiang Triangle, widely known” has been famous all over China. We set up our exporting department in 1988 to enlarge our international market and gradually exported Hongpai electric rice cooker to more than 80 countries and areas which mainly in Southeast Asia, Middle East, Europe, South America etc. So we are praised that “hundred years of Hongpai ,being entrusted in global” In 1991,we were conferred as “Electro-mechanic products export base in P.R.China”.By now, we have passed the quality assurance authentication ISO9001:2000,Since we imported completely automatic electric rice cooker production line from Germany in 1996,the matched production rate by ourselves has been more than 98%.Until now ,we have become the largest rice cooker production base in the world..
In 2002, Hongpai electric rice cooker range hood, non-sticky rice cooker were entitled as “the product exempt from national quality surveillance inspection”.
In 2004,Hongpai rice cooker was conferred “China top Brand”.
In 2004, the company was conferred the “China outstanding high technology private enterprise.

Top enterprise &strong strength
There are around 2,000 staff in our company .We have powerful technology force and advanced equipments. At present, our company just covers an area of 250,000 square meters. There are hard ware pressing workshop ,anode oxidation workshop, automatic power-coating workshop, non-sticky coating workshop, molding workshop ,circuit board workshop, heating plate workshop, heat-keeping board workshop, power code workshop ,packing materials workshop and? some other large deparments.Besides,we also have six automatic assembly lines about rice cooker. In our branch factory of induction cooker and deep fryer, there are Pansert, Loop, Detect and Assembly etc..Above manufacturing equipment are nearly imported which are all completely automatic.

Professional manufacturer & competitive cost
Our main products are rice cooker, induction cooker, deep fryer non-sticky rice cooker and other series of rice cooker whose total types are up to 300 .Now, our daily/monthly/yearly production capacity of our rice cooker are 30,000pcs/900,000pcs and 13,000,000pcs respectively.; As for the induction cooker ,its yearly production capacity are more than5,000,000 pcs. For deep fryer, our yearly output is up to 2,000,000pcs.In addition, we also supply some accessories and OEM products for Galanz, Vantage and some other famous Chinese enterprise whose amount is up to 5,000,000-6,000,000pcs.
Except the factory in Zhanjiang , we also set up the other manufacturing base in Shunde ,Zhongshan,Ningbo which mainly in charge of producing series of gas heater ,,range hood, Disinfecting Cabinet, electric fan ,soybean milk maker, juice extractor, frying boiler, water-dispenser ,electric stove utensil and so on. By now, their output and sales quantity have been all up to a high level.

Rapid R&D consistent with the market requirements
We carry out the “Three high technology strategy” including “high start point, high devotion, high quality” and we build the close business relationship with some big clients and top high technology agencies home and abroad to develop new products perpetually.
At present, there are more than 50 advanced engineers in our company’s product research center and we can develop new products up to almost 100 every year. Moreover, we also have advanced life-span testing lab of products, design center, process centre, and mould factory. By now, we have succeeded in developing many patented products, e.g “new energy-saving multi-function electric rice cooker”, “microcomputer electric rice cooker”,” imitating firewood? cubic heat electric rice cooker” etc… So we were conferred as “Guangdong province high technology enterprise” and also had been taking on many state high technology key research projects.

Keep improving production & international quality
We brought in a series of super precision inspectation instruments and equipments while we imported the advanced manufacturing equipments. We carry out four categories inspection systems including raw material inspection, process inspection, random inspection of the products in warehouse and the final inspection to make sure the quality of our products. After passing the quality assurance authentication ISO9001:2000, we manage our production according to the related standards completely and keep improving. Up to now, all series of HONG brand products have passed the CCC standard approval and some of them have passed the UL, CUL, GS/CE, EMC and some other international approvals .So our products are entrusted deeply by customers.

Very convenient traffic & fast logistics
Zhanjiang harbor is one of the main coast hinge harbor of China while the sail is the shortest between China main land and Southeast, Africa, Europe and Australia if u start from there. Up to now, Zhanjiang has been open to navigation to more than 100 countries and areas .Furthermore, the distance from our factory to Zhanjiang international port ,Zhanjiang civil airport, Zhanjiang railway station is only 40 kilometers respectively. And there are 8 kilometers from our factory to Guangzhou-Zhanjiang high way. Besides, the 325 national way just across our factory .In a word,
there are convenient traffic and rapid logistics services.

Meet the clients’ requirements & develop the services all- round
Specialty and large-scale are the largest strengths of our company .We will continue insist on the “Three high and one low strategy “, that is, high quality, high adding-value, high output and low cost “. We will supply the good quality and low price products to our clients home and abroad through our strong R&D systems and complete quality assurance systems.
At present, we have done the excellent performances in home market in recent years while we have received a few orders of some big government projects from other countries .In 2005, we just exported 1,000,000pcs rice cooker to Cuba which is the largest rice cooker exporting order until now in China; And in 2006, we have exported 300,000pcs deep fryer to Saudi Arabia…Until now, our yearly exporting amount has up to USD 20,000,000 and our products are very popular more than 80 countries.

Establish international business Guangzhou office
Our Guangzhou office is mainly in charge of the export business for our electric home appliances and it will help to facilitate the business relationship between our factory and our foreign customers. We have fine quality products, competitive prices and rapid delivery services. There is a lot of excellent staff who are good at international trade and electric commerce .We are excellent because of specialty. We will be a reliable partner to you for the items we are specialized.

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Tel:86-0759-3777777  E-mail:hp@hongpai.com  Address:#77 Longguang Road,Longtou Industrial Zone, Zhanjiang, Guangdong

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